We live in a consumer-driven society. We are surrounded by new technological advances that have made life easier and more interesting in many ways. We can access libraries of information in the palm of our hands. These great steps forward as a human race is forever changing how we can access what we want in life. Companies who develop and sell these products know this. They need to spend money on the gizmos they have developed so they can maintain their businesses. They develop comprehensive marketing platforms designed to make you and I feel that we deserve to have whatever it is they are selling. I fall prey to this and sometimes assume I deserve the great tools I have at my fingertips.

Despite the benefits of these great advances, they are not without negative consequences. One of the biggest problems is increased entitlement. Researchers have been able to link exposure to the ever-surrounding marketing of products and services with the way we as a society view what we want, need, and deserve. The more exposed we are to the marketing, the more likely we are to focus on “what’s in it for me” in other aspects of our lives – including our relationships. Do you ever think these statements about your partner? (Doherty)

• I am not getting my needs met
• I deserve better
• If only I were married to that one
• My marriage is not as good as your marriage
• My spouse/partner is a flawed person
• I am the good one here

If you identify with these statements, consider the possibility that you are being impacted by the entitlement society that is becoming dominant all around us. Attending marriage counseling or couples therapy may help you overcome these selfish trends. Doing so can help put your priorities where they need to be – toward your partner and family.